Our Fresh Start High-Hiding All Purpose Primer is a premium, multi-purpose universal primer that can be used for both interiors and exteriors, delivering the exceptional adhesion and holdout required for a smooth and durable topcoat. Its maximum hide ensures a uniform finish for all surfaces.
Fresh Start High-Hiding All Purpose Primer
Primer
Regular price
$45.00
Sale price
$45.00
Sale
Our Fresh Start High-Hiding All Purpose Primer is a premium, multi-purpose universal primer that can be used for both interiors and exteriors, delivering the exceptional adhesion and holdout required for a smooth and durable topcoat. Its maximum hide ensures a uniform finish for all surfaces.
Rigorous testing and unwillingness to compromise on quality.
At our 80,000 sqft R&D facility in Flanders, New Jersey, more than 100 chemists, chemical engineers, technicians and support staff work tirelessly to ensure our formulations are best-in-class. Our rigorous internal testing ensures our products exceed the highest of environmental standards and regulations. Here are some of our quality promises:
Low VOCs Volatile organic compounds (“VOCs”) are harmful chemicals when inhaled. That is why our Fresh Start High-Hiding Primer contains low-VOCs so that you and your loved ones can enjoy clean air and a peace of mind.
Gennex® Colour Technology Our exclusive Gennex® Colour Technology delivers gorgeous hues and unsurpassed durability to ensure the Benjamin Moore colour you love lasts for years and years. It’s the "why" behind Benjamin Moore’s renowned quality.
Quality Assurance Lab tests are continuously carried out to ensure the highest quality of our paints. Some of our tests include fade resistance, anti-mould and mildew properties, thickness of paint, ease of application, washability, and colour transfer.
Outdoor Testing Farm To ensure the durability of our paints, we test all our paints under extreme conditions for years against the sun, wind, rain and snow. We dedicate 175,000 sqft to get it wrong, because you deserve paint that is done right.
Environmental Sustainability Benjamin Moore is committed to developing environmentally responsible products. Through responsible sourcing, minimising of carbon footprint, energy and waste management, we are dedicated to reducing our impact on the environment.
Social Impact Efforts Through social outreach programs, we are committed to inspiring and transforming communities by supporting charitable programs and nonprofit organizations that provide stability, assist underserved populations, and preserve history for future generations.
Formulated for Maximum Hide Our high-performing Fresh Start High-Hiding Primer delivers maximum hide and is the go-to choice of primer for a significant colour change.
Strong Adhesion & Sealing With its strong adhesion, Fresh Start High-Hiding Primer improves the bond between your topcoat and the sealer, reducing peeling or flaking. It is also designed to seal off surface porosity.
Mould & Mildew Resistant Fresh Start High-Hiding Primer contains anti-microbial additives that inhibit the growth of mould and mildew on the surface of the paint film. Here’s to fresh, clean walls.
Quick Drying With its quick drying formula, you can recoat in as short as 1 hour, reducing the turnaround time for your paint job.
Powerful Stain Blocking Fresh Start High-Hiding Primer effectively suppresses most bleeding type stains, preventing them from bleeding through the paint job.
Moisture Protection Prevent moisture intrusion with a barrier against water, enhancing the longevity of your paint job.
Suitable For: Interior and exterior walls, ceilings, wood, and some laminates (especially surfaces with major colour changes)
