More than 100 chemists, chemical engineers, technicians and support staff work tirelessly to ensure our formulations are best-in-class.
Gennex® Color Technology
Certain chemicals can prevent paint from delivering the color you want. So we got rid of them.
Our Pioneering Technology
Our commitment to research and innovation has led us to many industry firsts.
Natura® Premium Interior Paint has earned the asthma & allergy friendly® certification.
Highest Standards Of Stewardship
Both Natura® and Ultra Spec® 500 earned Silver-level certification from the Cradle to Cradle Product Innovation Institute.