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Gennex® Color Technology

Discover the science behind Benjamin Moore quality.

CERTAIN CHEMICALS CAN PREVENT PAINT FROM DELIVERING THE COLOR YOU WANT. SO WE GOT RID OF THEM.



A drying rack from our research and development facility features just a few of Benjamin Moore's 3,500+ colors.
Gennex® Color Technology makes our paint simpler on the inside and truer on the outside.
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YOU CAN’T SIMPLY ‘MATCH’ BENJAMIN MOORE PAINT COLOR IN ANOTHER BRAND. GENNEX IS THE REASON.



The orange paint used on this city home's front door features Gennex® Color Technology.
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A kid's bathroom features a range of paint colors, all of which are strengthened by Gennex® Color Technology.
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