Product Description
Rigorous testing and unwillingness to compromise on quality.
At our 80,000 sqft R&D facility in Flanders, New Jersey, more than 100 chemists, chemical engineers, technicians and support staff work tirelessly to ensure our formulations are best-in-class. Our rigorous internal testing ensures our products exceed the highest of environmental standards and regulations. Here are some of our quality promises:
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Low VOCs
Volatile organic compounds (“VOCs”) are harmful chemicals when inhaled. That is why our Fresh Start High-Hiding Primer contains low-VOCs so that you and your loved ones can enjoy clean air and a peace of mind.
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Gennex® Colour Technology
Our exclusive Gennex® Colour Technology delivers gorgeous hues and unsurpassed durability to ensure the Benjamin Moore colour you love lasts for years and years. It’s the "why" behind Benjamin Moore’s renowned quality.
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Quality Assurance
Lab tests are continuously carried out to ensure the highest quality of our paints. Some of our tests include fade resistance, anti-mould and mildew properties, thickness of paint, ease of application, washability, and colour transfer.
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Outdoor Testing Farm
To ensure the durability of our paints, we test all our paints under extreme conditions for years against the sun, wind, rain and snow. We dedicate 175,000 sqft to get it wrong, because you deserve paint that is done right.
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Environmental Sustainability
Benjamin Moore is committed to developing environmentally responsible products. Through responsible sourcing, minimising of carbon footprint, energy and waste management, we are dedicated to reducing our impact on the environment.
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Social Impact Efforts
Through social outreach programs, we are committed to inspiring and transforming communities by supporting charitable programs and nonprofit organizations that provide stability, assist underserved populations, and preserve history for future generations.
Product Features
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Formulated for Maximum Hide
Our high-performing Fresh Start High-Hiding Primer delivers maximum hide and is the go-to choice of primer for a significant colour change.
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Strong Adhesion & Sealing
With its strong adhesion, Fresh Start High-Hiding Primer improves the bond between your topcoat and the sealer, reducing peeling or flaking. It is also designed to seal off surface porosity.
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Mould & Mildew Resistant
Fresh Start High-Hiding Primer contains anti-microbial additives that inhibit the growth of mould and mildew on the surface of the paint film. Here’s to fresh, clean walls.
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Quick Drying
With its quick drying formula, you can recoat in as short as 1 hour, reducing the turnaround time for your paint job.
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Powerful Stain Blocking
Fresh Start High-Hiding Primer effectively suppresses most bleeding type stains, preventing them from bleeding through the paint job.
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Moisture Protection
Prevent moisture intrusion with a barrier against water, enhancing the longevity of your paint job.
Additional Information
Suitable For: Interior and exterior walls, ceilings, wood, and some laminates (especially surfaces with major colour changes)
Available Colours: White
Cleanup: Soap and Water
Resin Type: 100% Acrylic Latex
Recommended Use: Interior and Exterior
VOC Level: 44.0 g/L