Aura

Extremely Low VOCs

Volatile organic compounds (“VOCs”) are harmful chemicals when inhaled. That is why Aura® interior paint contains near zero VOCs so that you and your loved ones can enjoy clean air and a peace of mind.

Gennex® Colour Technology

Our exclusive Gennex® Colour Technology delivers gorgeous hues and unsurpassed durability to ensure the Benjamin Moore colour you love lasts for years and years. It’s the "why" behind Benjamin Moore’s renowned quality.

Quality Assurance

Lab tests are continuously carried out to ensure the highest quality of our paints. Some of our tests include fade resistance, anti-mould and mildew properties, thickness of paint, ease of application, washability, and colour transfer.

Outdoor Testing Farm

To ensure the durability of our paints, we test all our paints under extreme conditions for years against the sun, wind, rain and snow. We dedicate 175,000 sqft to get it wrong, because you deserve paint that is done right.

Environmental Sustainability

Benjamin Moore is committed to developing environmentally responsible products. Through responsible sourcing, minimising of carbon footprint, energy and waste management, we are dedicated to reducing our impact on the environment.

Social Impact Efforts

Through social outreach programs, we are committed to inspiring and transforming communities by supporting charitable programs and nonprofit organizations that provide stability, assist underserved populations, and preserve history for future generations.

Extremely Fade Resistant

Aura incorporates the latest paint innovation – our proprietary Colour Lock® technology by microscopically bonding colour pigments to its paint film. This guarantees richer colours that stay true over time with no colour rub-off.

Unparalleled Depth and Colour Richness

Aura® Interior defines the highest quality luxury paint available in the market. With its rich and deep formulation, it offers breathtaking colour with unparalleled depth and richness, delivering a complex visual dynamic that reveals the colour’s true depth, nuance and luminosity.

Extremely Low Odour

Aura® interior paint is extremely low in odour, so you and your loved ones can enjoy cleaner air and return to your space quickly after painting. Say goodbye to any harsh fumes.

Mould & Mildew Resistant

Aura® Interior contains anti-microbial additives that inhibit the growth of mould and mildew on the surface of the paint film. Here’s to fresh, clean walls.

Outstanding Washability & Durability

With its unique and proprietary formula, Aura® offers a highly washable paint film which stands up to repeated washing with no colour rub-off and minimal maintenance.

Great Touch-up Qualities

With an extended open time, its special formulation allows you to fix brush and roller marks plus other blemishes before they dry so you no longer have to worry about making mistakes.

How to Paint Walls

How to Cut In Paint

How to Paint Ceilings